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Campaigns

Advertising, Lead Generation and Direct Mail

Advertising Campaigns

We can create highly effective advertising campaigns tailored just for you, or you can select your preferred advert design layout from our online Tool-Kit and adapt it yourselves. We carefully consider the design, message, strategy and execution as well as working with our media buying partners to ensure campaigns are well targeted and perfectly deployed.

Direct Mail Campaigns

Direct Mail is as powerful today as ever especially in attracting new members or corporate clients. Bring your offer to the market, but make it personal. Distinguish yourself from your competition with Variable Data Personalisation (VDP), also known as personalised printing.

Variable Data Printing can be anything from simple addressing to advanced personalisation on promotional pieces including full colour images. Leverage VDP by targeting your potential customers with personalised campaigns that will make them notice your offering more than standard DM.

We have industry-leading software capabilities that use your database to target images, backgrounds, colours and text

Lead Generation Campaigns

Our emails are all plain text, highly personalised, with carefully curated content to ensure they strike a cord with the reader and don’t end up in the trash like the crude HTML blasts that we know won’t work. Our tailored emails have achieved response rates of well over 25%.